How it Started

Like most good stories, this one starts on eBay. After a lifetime and career in Georgia, I was missing the big open skies of the West, where I had grown up. I stumbled upon a farm in San Rafael, Argentina. It was idyllic: abundant water, vast vistas, ancient olive trees. Upon arrival, the farm had already been sold...

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Stories

I have a bone to pick with the wine industry.

I have a bone to pick with the wine industry.

Barry Morgan

Argentine wines are massively undervalued, and it's infuriating. Let me explain... I collaborate with one of the world's best winemakers, Marcelo Pelleriti. He trained under Michel Rolland.He made an 100-point wine....

I have a bone to pick with the wine industry.

Barry Morgan

Argentine wines are massively undervalued, and it's infuriating. Let me explain... I collaborate with one of the world's best winemakers, Marcelo Pelleriti. He trained under Michel Rolland.He made an 100-point wine....

About business experts on X...

About business experts on X...

Barry Morgan

I see a lot of crappy business advice on X. If only there was an "X business advice" ETF I could short I'd make so much money. I know this...

About business experts on X...

Barry Morgan

I see a lot of crappy business advice on X. If only there was an "X business advice" ETF I could short I'd make so much money. I know this...

Starting a winery has not been easy...

Starting a winery has not been easy...

Barry Morgan

The industry itself is built to push out newcomers. Big wine has figured out distribution, legality, fulfillment, etc. You wouldn't believe how many hoops you need to jump through. I've...

Starting a winery has not been easy...

Barry Morgan

The industry itself is built to push out newcomers. Big wine has figured out distribution, legality, fulfillment, etc. You wouldn't believe how many hoops you need to jump through. I've...

Cultural quirks at the beach

Cultural quirks at the beach

Barry Morgan

The beaches of Argentina are normally quite hectic—aside from  the wind and the crashing gray Atlantic waves —there’s the tejo games, which is like a wooden disc form of bocce...

Cultural quirks at the beach

Barry Morgan

The beaches of Argentina are normally quite hectic—aside from  the wind and the crashing gray Atlantic waves —there’s the tejo games, which is like a wooden disc form of bocce...

What makes for a buttery wine?

Barry Morgan

Definitions: There are many terms for the microbial action associate with “buttery wine”. This buttery mouth feel is a result of a chemical reaction facilitated by bacteris. “Secondary fermentation” :This...

What makes for a buttery wine?

Barry Morgan

Definitions: There are many terms for the microbial action associate with “buttery wine”. This buttery mouth feel is a result of a chemical reaction facilitated by bacteris. “Secondary fermentation” :This...

Why are high alcohol wines disappearing?

Why are high alcohol wines disappearing?

Barry Morgan

High-alcohol wines used to dominate with their bold flavors and rich textures. But today, lighter, fresher styles are taking over. What changed? Let’s explore: In the 2000s, wines with 15%...

Why are high alcohol wines disappearing?

Barry Morgan

High-alcohol wines used to dominate with their bold flavors and rich textures. But today, lighter, fresher styles are taking over. What changed? Let’s explore: In the 2000s, wines with 15%...